Rock It Sauce started in early 2021 as an experiment to kill time during the lockdowns brought about by the COVID-19 pandemic that was dominating the world stage, noticeably so in my home city of Naarm | Melbourne.

After researching how to ferment chillies for close to a year - reading articles and forums, learning the pros and cons of different methods, looking up different equipment - the theory was fast-tracked to practise when I was given a few kilos of red and green cayenne chillies. I bought myself a fermentation jar and some vegetables, and four weeks later, the first sauce was born.

Sharing the first batch with my chilli-loving friends resulted in strong reviews, so I quickly kicked off the next experiment, getting a little more adventurous with ingredients. The response was again positive, and that's when I decided to invest more time, effort and money in making quality small-batch hot sauces.

In December of 2021, with ten unique sauces in varying heats under my belt, it was time to share the love with everyone else, launching an online store under the name HotRedHed to invite all of Australia to spice up their lives. The brand was embraced and the increased interest drove the creation of several more sauces.

Late in 2022, it became apparent that this was actually going somewhere, but for it to grow, it needed to stand out. A decision was made to rebrand with something that suited my vision for the longer term. Many of the names of HotRedHed sauces were inspired by bands and songs, so it made sense to lean further in that direction and build it as a central theme. Rock It Sauce as a brand came to life in January 2023, and with it a whole new look and direction that blends my love of music and hot sauce.

Now, Rock It Sauce is a fully-fledged brand that's constantly evolving and trialling new ideas in order to make Rock It Sauce the best tasting fermented sauce range in Australia. So, click the button above and find something that makes your tastebuds tingle!

- That Red Guy